FOOD FOUNDATION
To help raise awareness of children living in poverty in the UK, we supported the Food Foundation by re-imagining the 1978 Labour Isn’t Working campaign artwork for a OOH activation.
AGENCY: WEBER SHANDWICK ROLE: SENIOR DESIGNER
OVERVIEW
For the composition I closely aligned with the visual approach of the 1978 design. With a small client budget a mix of stock imagery and generative AI was used to create the vast queue of children. The use of AI was strictly quality controlled and used sparingly.
I masked out each child and composited each with grading and individual shadows added to ground them into the scene. The banner was used in a demonstration outside parliament drawing national coverage.